Sensory Branding
by: Roger DooleyContinuing our survey of neuromarketing books, we recently finished Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by Martin Lindstrom. This...
View ArticleNo, What Does Your Brand Do?
The marketing media was buzzing last week with news that CBS will promote its fall program lineup via a teeny-weeny video player inserted in an issue of Entertainment Weekly magazine. I know the ad...
View ArticleBrandwashed by Martin Lindstrom
Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin LindstromLike a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom,...
View ArticleIt's the Product, Stupid
The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways....
View ArticleDo You REALLY Love Your iPhone?
Lots of us say we love our favorite products. We love our Droid. We love our iPad. We love our comfy sweater. We love our bank. (Well, banks and airlines might feel the love a little less these days.)...
View ArticleContagious Dissatisfaction
Most businesses wouldn’t question that it’s a good idea to resolve problems quickly to prevent erosion of their reputation, but many don’t do a particularly good job of it. Even when it’s too late to...
View ArticleMartin Lindstrom on Marketers’ Manipulation
Renown brand author, speaker, and advisor Martin Lindstrom joins me today to talk about the ways marketers manipulate customers and what we should do about it.read more
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